Marketing Lead | L2 Bitcoin Seed Startup

We are working on a confidential mandate partnering with the founders of a trailblazing (+$10M) Seed-funded L2 Bitcoin tech firm.

We are seeking a Marketing Lead to be the first marketing hire, working closely with the Founder to oversee, develop, refine, and establish marketing operations processes. The ideal candidate for this role should have:

  • Minimum of 4 years of Marketing experience (B2B & B2C).
  • Background in Blockchain & Infrastructure.
  • Strong writing skills.
  • Bitcoin Enthusiast (no necessary experience, however, very useful).
  • Able to build and lead a team over time as the startup continues growing.
 

Responsibilities:

  • Set up Marketing Operations.
  • Lead Marketing Strategy and work cross-functionally with CEO, BD, and Growth teams.
  • Lead Campaigns: Using data and community feedback to guide marketing strategy and plan.
  • Manage Social Media, Content, and Graphics.
 

Location: NYC Hybrid (ideal) – Open also to Remote working

Salary: $140k base + equity + tokens (depending on seniority there might be flexibility on base).

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